What is a Minimum Viable Product?Tom Green, Co-Founder @ Verticode
February 9, 2024, 2 min read

Are you a budding entrepreneur with a game-changing idea but limited resources? Or perhaps you're a seasoned founder looking to validate a new concept swiftly without breaking the bank. In either case, the concept of a Minimum Viable Product (MVP) could be your secret weapon in navigating the competitive landscape of startup entrepreneurship. Take, for instance, the early days of Airbnb. When founders Brian Chesky and Joe Gebbia launched their platform, they started with a simple website showcasing photos of their own apartment. This basic MVP allowed them to validate their idea of offering accommodations to travelers, gather feedback, and iterate rapidly, ultimately paving the way for Airbnb's phenomenal success.

mvp image

What is a Minimum Viable Product (MVP)?

An MVP is the simplest version of your product that you can put in front of your target audience to test your assumptions and gather feedback. It's not about cramming every feature imaginable into your initial release; instead, it's about identifying the core functionality that solves a specific problem for your users.

how to build a minimum viable product

Why are MVPs Important for Startups?

For new founders and entrepreneurs, MVPs offer a strategic approach to product development that minimizes risk and maximizes learning. By quickly iterating on a basic version of your product, you can validate your assumptions, refine your features based on real user feedback, and ultimately increase your chances of success in the market.

Moreover, MVPs empower startups to adopt an agile mindset, where rapid iteration and continuous improvement are prioritized over perfectionism. Rather than aiming for a flawless product from the outset, startups can focus on delivering a minimum set of features that solve a specific problem for their users. This not only accelerates time-to-market but also allows startups to conserve resources and adapt more effectively to evolving market conditions.

The Verticode Advantage

So, how do we at Verticode make the MVP launch process both affordable and efficient? We've invested in cutting-edge technology and developed custom tools that leverage innovative solutions like AI and proprietary templating. These tools streamline the development process, allowing us to deliver fully coded MVPs in just 2 weeks.

But our commitment to quality doesn't end there. When you partner with Verticode, you not only get a fast and affordable MVP, but you also retain full ownership of the intellectual property. Plus, with our UK-based team handling all development work, you have full visibility of the process throughout.

In Summary

In the fast-paced world of startup entrepreneurship, time is of the essence. By embracing the concept of Minimum Viable Products, you can accelerate your path to success while minimizing risk and maximizing learning. And with Verticode by your side, you can turn your vision into reality in no time.

Ready to take the first step toward building your MVP? Get in touch with Verticode today and let us help you unlock your startup's full potential.

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Key Considerations when Building your MVP

Let’s discuss MVPs. A Minimum Viable Product, which we will refer to going forward as an MVP, is a statement of the smallest possible features that will work in solving the core of the customer problem AND will show the value of the product. Put another way, it’s the simplest, easiest, fastest, least expensive way of creating a solution to address a customer problem. Creating an MVP minimises time and cost of development by getting your product in the hands of early adopters sooner. Doing this maximizes customer learning the fastest way possible, by answering the biggest questions first. In doing this, you get to test risky assumptions and learn what does and doesn’t matter to the customer. Some Keys to Success while going through this process include:

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