Introducing Verticode: The MVP StudioTom Green, CEO @ Verticode

January 10, 2025, 1 min read

This isn’t just a new title. It’s a reflection of who we’ve been from the very beginning and what we’re passionate about: helping founders launch fast, validate their ideas, and grow.

Why the Change?

We’ve worked with dozens of founders to turn ideas into real, functioning products. Along the way, we’ve seen a lot of what’s broken in the traditional agency model - rigid processes, high costs, and a focus on delivering projects without considering what happens next.

Being an MVP Studio means moving away from those outdated models. It’s about building partnerships with founders that extend beyond the initial launch. We don’t just build MVPs and wave goodbye. We stick around to help founders iterate, improve, and grow their products through continued sprints. 

What Does “MVP Studio” Mean?

At Verticode, being an MVP Studio means:

🤝 Collaborative Scoping: We work closely with founders during the planning phase to ensure we’re building the right product. We’re not here to say “yes” to every feature request. We’re here to challenge assumptions and keep things focused.

🔧 Hands-On Build Process: Founders are the subject matter experts in their domain, and we make sure they’re involved in every step of the build. Our sprint cycles are fully collaborative, keeping the process transparent and efficient.

🔄 Ongoing Partnership: Launch is just the beginning. After founders have collected their user feedback, we are on hand to scope out future iterations, make improvements, and continue growing their MVP over time. There’s no one-size-fits-all timeline for this, we stay flexible to meet the needs of each founder.

Who We Work With

This change also helps clarify who we’re best suited to work with. As an MVP Studio, we focus on founders who are:

🔥 Committed - Founders who are ready to dig deep, learn from feedback, and keep pushing forward.

💡 Innovative - We want to work with those creating or redefining categories, not building something that already exists.

📈 Lean Thinkers - The best founders launch minimally and iterate based on real feedback, not assumptions.

🎯 Audience-Focused - A successful MVP needs early adopters. We look for founders who know their target audience and how to engage them.

What’s Next?

For us, this shift in positioning is about more than just a new label. It’s about making our mission clearer:

Helping founders launch fast, validate their ideas, and grow.

We’re doubling down on what we do best: guiding founders from idea to launch, and beyond. This year, we’re focused on building a thriving community and ecosystem that empowers founders to feel confident and excited about their MVP journey.

As Verticode - The MVP Studio, we’re here to make sure every founder we work with takes that critical first step, backed by the right support and expertise.

Here’s to 2025: a new year, a new title, and the same relentless drive to build MVPs that truly make a difference.

Are you ready to launch your startup? Book a call now!